Microsoft’s Halo series just fastened a powerful spark plug to its massive engine. In conjunction with a recent rumor about 343 Industries (343 referring to Halo’s mad bot Guilty Spark), and a San Diego Comic-Con announcement about Halo Legends, an anime-style series consisting of seven short films, Microsoft today announced the official creation of 343 Industries, helmed by everyone’s favorite Halo artist and message board master, Frank O’Connor. O’Connor is 343 Industries’ creative director, first revealed in the LA Times.
“343 Industries is the publisher of the blockbuster Halo series of videogames and, as part of Microsoft Game Studios, oversees the Halo franchise, including novels, comics, licensed collectibles, apparel and more,” Microsoft said in a press release today. “343 Industries is home to world-class developers working on future Halo projects, including Halo Legends and Halo Waypoint, as well as partnering with renowned developers such as Bungie LLC and Robot Entertainment to produce Halo games for Xbox 360 and Xbox Live.”
“If you look at how George Lucas held on to ‘Star Wars,’ not just to make money from action figures but to control the direction the universe went in, you can see why we think it’s pretty vital,” Frank O’Connor told the LA Times. “Luckily, Microsoft has the resources to enable us to do that.”
Halo Legends is in development with five animation production houses: Bones, Casio Entertainment, Production I.G., Studio4 C, and Toei Animation. Microsoft will supervise, approve, and manage the Halo property–including all art, presentation, and written material.
After a good long stint working as a social media manager at Bungie, Frank O’Connor left Bungie (about 8 months ago) to work at Microsoft. It wasn’t just an ordinary side-stepping job, it turns out. Put that together with Bungie’s separation from Microsoft to become its own studio, and now it all makes sense.
Bungie split from Microsoft to become more independent and gain a little more control over its destiny (although arguably all we have seen is more Halo games, and Halo 3: ODST seems a little like contract filler, to be fair). With O’Connor at MS looking over what is essentially a new publishing division at MS, Bungie is very likely going to be under different restrictions (fewer), and have better management over its properties than before. It’s essentially a custom publishing brand specifically made for Bungie.
Better custom management by a Bungie insider who knows games? Sounds like a great idea to me. Congratulations, Frankie!